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About us
Our Vision
We envision a future where iron nutrition feels simple, enjoyable and easy to understand. Through iron rich chocolate and smart nutrition, VeaChoc aims to make everyday iron awareness more approachable.
An anaemia-free India through joyful nutrition
Our Promise
We create thoughtful products that bring together taste, quality and purpose. From iron rich chocolate to everyday iron nutrition, we make better nutrition easier to enjoy while encouraging informed choices around iron rich supplements.
Our Story
The Journey That Changed Everything
In the early 2000s, my wife was diagnosed with severe anemia caused by PCOD. Supplements caused discomfort. Nothing truly worked. I watched her grow weaker each day. I felt helpless.
What began as a personal struggle would later become a mission to help millions understand the importance of iron nutrition
When Compassion Changed Everything
After consulting over fifty doctors, we met Dr. Pushpalatha. While others advised removing both ovaries, she preserved one through a careful, ethical approach.
She didn’t just perform surgery. She protected my wife’s future.
When Awareness Was Missing
Iron deficiency was everywhere. But lack of awareness resulted in ignorance. Fatigue was dismissed. Pain was normalized.Millions continued suffering silently, often without understanding their iron nutrition needs.
One Question Changed My Direction
At a seminar at IIM Bangalore, the founder of iD Fresh, PC Musthafa, asked: “What vacuum are you creating in society?”
That question changed everything. Iron deficiency was the vacuum
It Wasn’t About Availability
Iron rich supplements already existed, but we needed an approach that people could more easily include in everyday life.People avoided them because they were hard to sustain. We needed something people would willingly adopt.
Belief Needed Proof
Investors were excited. But they wanted traction.
Without numbers, we focused on building credibility through science.
Built With Dedication
The research was demanding and continuous. We especially acknowledge Ms. Anjum Subhani, who remained part of the 24/7 research cycle even during her pregnancy.
Veachoc was built with commitment and sacrifice.
The First Is Not the Last
Veachoc is scientifically validated. But research continues. We believe our first product is not our last. Innovation is ongoing.
More Than a Product
One of our first users was a pregnant woman with dangerously low hemoglobin. Within weeks, her levels improved significantly.
A planned surgical delivery was no longer required. That was the moment we knew This was more than chocolate.
Impact Over Awards
Through grants, institutional support, and incubation programs, Veachoc gained recognition. But awards were never the goal. Impact was.
Our mission continues to grow driven by science and purpose.
Born From Love. Built for Humanity.
What began as a father’s struggle has become a mission to fight iron deficiency.We will continue researching. Our journey continues with a focus on iron nutrition, innovation and making iron rich chocolate more approachable.
We will continue innovating.
We will continue serving.
Because no one should suffer silently.
— Abdul Jaleel
Founder, Veachoc
The Journey Continues
Where It All Begins
What started as a simple idea continues to grow into a purpose: making iron nutrition easier to understand and enjoy. Through iron rich chocolate and thoughtful nutrition solutions, VeaChoc aims to make better nutrition a natural part of everyday life.
Nutrition With Purpose
At VeaChoc, we bring together taste, nutrition and awareness to create products with a purpose. Our approach to nutrition focuses on making everyday choices simpler, more enjoyable and easier to understand.
A Better Way Forward
Our journey continues with a focus on innovation, awareness and better nutrition. we aim to create solutions that fit naturally into everyday routines. Through iron chocolate, nutrition-focused innovation and thoughtfully developed iron rich supplements, VeaChoc continues to explore new ways of supporting better iron nutrition.