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About us
Vision
An Anaemia-free India through joyful nutrition.
Mission
Delivering affordable, plant-based iron through delicious chocolate for daily health, while promoting mensural health education.
Our Story
The Journey That Changed Everything
In the early 2000s, my wife was diagnosed with severe anemia caused by PCOD. Supplements caused discomfort. Nothing truly worked. I watched her grow weaker each day. I felt helpless.
What began as a personal struggle would later become a mission to help millions.
When Compassion Changed Everything
After consulting over fifty doctors, we met Dr. Pushpalatha. While others advised removing both ovaries, she preserved one through a careful, ethical approach.
She didn’t just perform surgery. She protected my wife’s future.
When Awareness Was Missing
Iron deficiency was everywhere. But lack of awareness resulted in ignorance. Fatigue was dismissed. Pain was normalized. Millions continued suffering silently.
One Question Changed My Direction
At a seminar at IIM Bangalore, the founder of iD Fresh, PC Musthafa, asked: “What vacuum are you creating in society?”
That question changed everything. Iron deficiency was the vacuum
It Wasn’t About Availability
Iron supplements already existed. The problem was usability. Lifestyle mismatch. Lack of awareness.
People avoided them because they were hard to sustain. We needed something people would willingly adopt.
Belief Needed Proof
Investors were excited. But they wanted traction.
Without numbers, we focused on building credibility through science.
Built With Dedication
The research was demanding and continuous. We especially acknowledge Ms. Anjum Subhani, who remained part of the 24/7 research cycle even during her pregnancy.
Veachoc was built with commitment and sacrifice.
The First Is Not the Last
Veachoc is scientifically validated. But research continues. We believe our first product is not our last. Innovation is ongoing.
More Than a Product
One of our first users was a pregnant woman with dangerously low hemoglobin. Within weeks, her levels improved significantly.
A planned surgical delivery was no longer required. That was the moment we knew This was more than chocolate.
Impact Over Awards
Through grants, institutional support, and incubation programs, Veachoc gained recognition. But awards were never the goal. Impact was.
Our mission continues to grow driven by science and purpose.
Born From Love. Built for Humanity.
What began as a father’s struggle has become a mission to fight iron deficiency.We will continue researching.
We will continue innovating.
We will continue serving.
Because no one should suffer silently.
— Abdul Jaleel
Founder, Veachoc
The Complaints
I am a father of two daughters. During their school years, they often complained of severe period cramps and constant tiredness.
What We Believed
I comforted them.
Like most parents, I believed what everyone said:
“This is normal for girls.”
The Truth
Years later, at a health camp, a doctor explained the reality. Iron deficiency is not normal. It can cause painful periods, fatigue, breathlessness, and difficulty concentrating in studies.
A Realisation
My daughters were lucky.
They did not develop serious health problems.
But I realised not every girl is that lucky.
The Real Problem
Most iron medicines are bitter and uncomfortable. That’s why many children stop treatment halfway.
So I asked myself:
What if iron didn’t feel like medicine?
Veachoc
That question became Veachoc. A clinically proven iron solution,
made from 100% natural seeds,
with no preservatives. Not a sweet.
A father’s way of giving strength in a form daughters accept willingly.
Veachoc - A father’s care, for every daughter’s strength.
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